About — Why we built an hourly planner

We built Repeata for a small reason that turned out to be a large one.

The moment we remember is sitting at a desk on a Tuesday afternoon, staring at a to-do list with 47 items on it. Some from today. Some from last week. A few had been there since January. The app was technically a productivity tool. At that moment it was the opposite — a machine that made the next hour feel impossible to choose.

We closed the tab. Opened a blank page. Wrote down the one thing that needed to happen before 3 PM. Did it. The other 46 items were still there when we came back, but they'd waited their turn. Nothing bad had happened. The world had not ended because we ignored forty-six notifications and did one thing.

A task due in four hours is not information you need right now.

That's the whole idea. It isn't clever. Paper planners have worked this way for a century. Every school timetable that says 9:00 — Biology is an hourly schedule. Every parent running a morning routine is on one, whether they call it that or not. What we built is a digital version that doesn't try to be more than it is.

One premise.

At any given hour, there's one thing you should be doing. Not two. Not a prioritized list of six. One intention for the hour, and everything else out of sight until its turn.

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Twenty-four hours. One of them matters right now. That's the entire interface.

The current hour isn't a feature inside the app. It's the reason to open it. Everything else — adding tasks, repeating by weekday, picking one-time dates, ticking things off, seeing what's done — is in service of that single view. If a change makes the current-hour view better, it stays. If it doesn't, it doesn't. That test is written out in full on the features page.

What we believe

Six principles we don't plan to move.

These aren't aspirations. They're constraints. If a future version of Repeata breaks one of them, it's a different app.

01

The current hour is the whole interface.

Not a widget, not a mode, not a filter. The reason to open the app at all. Every other screen exists to feed it or manage it.

02

Setup once. Then forget the setup.

Add a task, pick an hour, choose the days. Under thirty seconds. After that, the app handles itself — hour after hour, day after day, without you touching it again.

03

No accounts. No sync. No telemetry.

Your schedule stays in your browser. No server to lose it on, no login to remember, no third party reading it. If you switch devices, you export a file and import it — that's the whole story.

04

Small on purpose.

The app is deliberately under-built. Every feature we've added had to make the current-hour view better. Everything else we've left out. We've left out a lot.

05

Quiet, not clever.

No streaks, no confetti, no AI that plans your day for you. A paper planner that happens to live on your phone. That's the target we're building toward.

06

One job, well done.

We're not trying to replace your calendar, your notes app, or your project manager. We're trying to be the thing you open when you have an hour and want to know what to do with it.

What we won't do

Honest about the limits.

We are not trying to build an all-in-one productivity suite. Specifically: no projects, no subtasks, no calendar sync, no collaboration, no analytics, no streaks, no AI planning. Every one of those would make Repeata better at a job it doesn't do, and worse at the job it does.

The detailed reasoning behind each of those decisions — what the feature would have cost, why we said no — is written up on the features page, under "What we left out, on purpose." If you're weighing Repeata against a bigger tool, start there. It'll tell you in five minutes whether this is the right app for you.

Where this goes

A quieter shape for planning software.

We're not trying to change how the world works. We're trying to give people a small, honest tool for one specific, universal problem — the gap between knowing what you should do and actually doing it, at the hour you're in.

If we succeed at that, the phrase hourly schedule starts to feel as natural as to-do list. Someone using Repeata in 2030 would not be using a "productivity app" — they'd be using a schedule. The way you use a wall calendar, or a school timetable, or the sticky note next to your monitor that just says 2 PM: call mom.

Eventually, we'd like a small movement of software built this way. Smaller. Quieter. More focused on the current moment than on the backlog of every moment that's ever been. Software that respects that you only have one hour in front of you at a time.

We're not there yet. But that's the direction.

Repeata is a small app for a small job. It fits in one tab. It's meant to get out of the way. If that sounds like what you've been looking for, it's already yours to open.

Why we built an hourly planner.